Combining creative thinking, in-depth research and a deep understanding of markets, we create tailored strategies that enhance your brand’s reputation and visibility.

Key Elements of the Service:

• Market Research and Public Analysis:
  Objective: Understanding the needs, preferences and behaviour of your target audience.
  Actions:
  Qualitative and quantitative studies
  Competition analysis
  Customer Personas
• Setting Targets and KPIs:
  Objective: formulate clear, measurable goals that drive your campaign.
  Actions:
  Definition of key performance indicators (KPIs)
  Linking the objectives to the broader strategy of the company
• Message Development and Branding:
  Objective: to create a coherent, recognisable and attractive message.
  Actions:
  Create tagline and positioning statement
  Designing a visual identity
  Setting tone of voice
• Campaign Planning:
  Objective: to prepare a comprehensive action plan for the execution of the campaign.
  Actions:
  Establishing the budget
  Media planning
  Content creation
• Implementation and Campaign Management:
  Objective: to execute the communication strategy with optimal efficiency.
  Actions:
  Real-time performance monitoring
  Optimisation of actions based on data
  Cooperation with the creative and media departments
• Analysis and Reporting:
  Objective: To evaluate the success of the campaign and draw conclusions for future improvement.
  Actions:
  Data collection from all communication channels
  Analysis of KPIs and comparison with targets
  Presentation of results and suggestions for improvement